Joan Duda - Birmingham Hero

Professor Joan Duda speaks about the PAPA Project in a short video created by the University of Birmingham to celebrate its wealth of research and its own Birmingham Heroes.

As Joan explains, "What we need to do is certainly provide more opportunities for people to engage in sport and other physical activities. But I’m very interested in the environment - the climate that’s created by coaches, by teachers, by fitness instructors - and how we can make those climates more adaptive so people want to stay involved and sustain their engagement.

"The PAPA project is really to look at the context of youth sport as a forum for public health; the promotion of physical activity. The idea being if we can get those environments right and adaptive and interesting, young people will stay involved and want to continue their physical activity."